Everyone is producing. Nobody is orchestrating. There's no red thread connecting what you make to what your buyer needs, at the moment they need it. I fix that: one plan, one owner, and a judgment layer your team keeps running after I've gone.
Julia Porter is a London-based fractional Head of Content for scaling B2B SaaS and fintech marketing teams. She fixes content orchestration, installs a judgment layer, and sets up AI content governance for regulated fintech.
Strategy, product, sales and content are each doing good work on separate tracks. Before you hire or spend more, find out what to fix, in what order, and what to stop.
AI made production cheap. It didn't decide what's worth making, who owns the cut, or how any of it reaches the people who buy. So volume goes up and pipeline doesn't follow.
Most teams keep their quality bar in two people's heads. When they're busy, on leave or gone, the bar goes with them. The judgment layer writes it down, in five parts.
A shared, written standard for what good looks like, so it doesn't leave with your best people.
Where most content quality is decided, long before anyone writes a word.
Turning "this feels off" into something a writer, an editor or an AI workflow can act on.
One owner of what sales, product and marketing are actually saying about the company.
Knowing which lever to pull when content underperforms, instead of changing the format and shipping again.
Most teams I see have one or two of these in place. The Audit shows you which.
Find out what to fix, in what order, and with what resources, before you hire or spend more.
A senior owner for your whole content function, from strategy to distribution, without a full-time hire. Start dates depend on availability.
For teams where AI rolled out and the results didn't move, or the output is wearing down your brand. We find what's broken, then fix the foundations fast.
For founders who need a story worth owning before they scale content.
AI raised the amount your team can produce. Review capacity didn't rise with it, so the queue moved into compliance. The FCA isn't writing AI-specific rules for content: accountability sits with your firm. That makes the judgment layer a control, not a nice-to-have.
The AI Velocity Sprint sets this up in 30 days, so your compliance team can sign off first time more often.
Written the way finance reads: conclusion first, no adjectives. Copy it into an email.
Our content output is high and too little of it reaches pipeline. The cause is ownership, not headcount.
Nobody currently decides what gets made, what gets cut, and how it connects to what buyers need. Adding people or AI tools adds volume to the same problem.
Proposal: a 30-day diagnostic from a fractional Head of Content. It tells us what to fix, what to stop funding, and whether we need a full-time hire at all. Fixed scope, fixed timeline, named start date.
Decision needed: approve the diagnostic. Any further spend is a separate decision, made with its findings.
I'm Julia Porter. I spent seven years running content at Optimizely, then built Personio's central content function. Now I do the same job inside scaling B2B SaaS and fintech teams.
A fractional Head of Content is a senior content leader who runs your content function part-time, embedded in your team. Julia Porter owns the strategy, sets the quality bar, manages the team and specialists, and connects content to pipeline, without the cost or commitment of a full-time hire.
Content orchestration is making strategy, product, sales and content work from one plan, with one owner who decides what gets made, what gets cut and how it reaches buyers. Most scaling B2B teams don't have a content problem; they have an orchestration problem: plenty of output on separate tracks, and too little of it reaching pipeline.
A judgment layer is the written system underneath a content team that decides what's good enough to ship. It has five parts: taste, briefs, feedback language, internal story and diagnostic reflex. It treats judgment as a system a team can run, not a trait a few people happen to have.
Agencies sell output. A fractional Head of Content fixes what decides whether output works: who owns it, what gets cut, and how it connects to what buyers need. If you already have an agency, the gap is usually that nobody owns it.
Sometimes, yes. The High-Signal Audit tells you whether you need that hire, what the role should be, and whether your current team can already do more of it than you think.
The FCA isn't writing AI-specific rules for marketing content, so accountability sits with the firm. Teams that govern it well write the voice and permitted claims down once, build those rules into their AI workflows, add a short check before compliance review, and keep a record of what shipped and why. Julia Porter's AI Velocity Sprint sets this up in 30 days.
The High-Signal Audit takes 30 days and ends with a 90-day roadmap: three things to start, three to stop, and one bet to make.
Yes. Julia Porter can be booked by the hour or by the day for senior thinking on the one or two decisions that matter, with no retainer or project.
An honest look at what's working, what isn't, and whether I'm the right person to fix it.